Reduce gum bleeding with the Colgate Gum Expert Ultra Soft Toothbrush. This extra soft toothbrush pack offers a gentle yet effective clean and is designed to reduce gum bleeding and minimize irritation. Among patients in the U.S., there is a 34% incidence of those suffering from gum problems***. The Colgate Gum Expert Ultra Soft Manual Toothbrush is carefully designed to gently hug the gumline and minimize irritation when brushing. Designed by dental experts, this super soft toothbrush offers a 3X reduction in gum bleeding*. Plus, the gum toothbrush features 6,000 tapered bristles that gently remove plaque. The finely crafted ultra soft bristles help you effectively remove plaque. The Colgate Gum Expert Extra Soft Bristle Toothbrush offers a 6X better reach for deep cleaning along the gum line**. Enjoy a gentle brushing experience with the Colgate Gum Expert Manual Toothbrush. *vs an ordinary flat trim toothbrush after 12 weeks of use **vs an ordinary flat trim toothbrush ***According to Global Oral Care Indications Study, 2022/Kantar Household panel TP penetration FY2022